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Global Strategic Plan & Brand Value and Influence
Rooted in Taiwan yet maintaining a global perspective, Walrus Pump leverages its resources to drive international marketing initiatives, expand sales across multiple countries, and actively grow its global distribution channels. The company has reorganized the production base of Suzhou Walrus Pump Co., Ltd. (hereinafter referred to as Suzhou Walrus Pump) and continues to invest in strengthening customer relationships and brand management—steadfastly working to imbue the brand spirit worldwide and touch the hearts of customers everywhere.
1 st Received the Platinum Award for Sustainability Reporting from the Taiwan Corporate Sustainability Awards (TCSA)
1 st Suzhou Walrus Pump obtained CE certification
90.28 + Domestic and overseas customer satisfaction rating of
Global Patent and Trademark Portfolio
Driven by R&D and innovation, Walrus Pump is committed to developing highly efficient, energy-saving, and environmentally friendly water pumps. Our portfolio includes numerous patents and trademarks, supported by an experienced R&D team and a comprehensive R&D system. We strictly comply with patent and trademark laws throughout product development, production, and sales. Patents and trademarks not only attest to product quality but also underscore our core competitiveness. In a globalized and fast-evolving industrial landscape, they safeguard our intellectual property and strengthen our market position, enabling broader recognition of our brand and products. We work with professional IP consultants to regularly review the validity of our patents and trademarks and actively expand coverage in key sales markets. In 2024, we were granted 20 new patents, bringing our total to 122, spanning 19 markets: Taiwan, Malaysia, the United States, Mainland China, Korea, the Philippines, Thailand, Indonesia, Vietnam, Japan, the EU, Cambodia, Brazil, the United Kingdom, New Zealand, Australia, Ireland, Germany, and Italy. We also hold registered trademarks in 39 countries worldwide. As Taiwan's leading water pump brand, our commitment to innovation and progress opens broader prospects for sustainable growth.

Restructuring of Suzhou Walrus Pump to Enhance Operational Resilience
Established in 2007, the Suzhou plant is Walrus Pump's only overseas subsidiary. With 41 employees (19 direct and 22 indirect), it produces and sells over 50,000 water pumps annually. In 2024, alongside the Taiwan headquarters' entry into the capital market, the Suzhou plant obtained CE certification, strengthened its Total Quality Management (TQM) system, enhanced internal controls, and optimized standard cost pricing—achieving a 6% net profit after tax under Chinese Accounting Standards. By 2025, the plant will collaborate with headquarters on joint procurement to improve product competitiveness and launch the IE5 high-performance industrial pump, advancing industry upgrades. The parent company and its subsidiaries will jointly implement ESG principles, focusing on energy conservation, emission reduction, environmentally friendly materials and processes, carbon reduction, and building a green supply
chain—moving together toward a sustainable future.
Market Trends and Regulatory Tracking
Walrus Pump works closely with customers, agents, industry associations, and accreditation bodies worldwide to monitor real-time market trends and regulatory developments, ensuring timely responses Since Q3 2022, we have built an in-house marketing team dedicated to international markets. In addition to supporting local agents, the team consolidates real-time market data from these partners and adjusts marketing strategies in line with evolving market and regulatory conditions. Depending on customer needs, our sales teams hold monthly or weekly meetings to discuss product trends and competitor pricing. Since 2023, we have incorporated regular market price surveys into monthly meetings, further strengthening the expertise of our in-house marketing team and enhancing communication with customers, agents, and distributors. By deepening our understanding of local market conditions, we can refine market research and continuously optimize our marketing strategies.

Global Marketing Plan
For over half a century, Walrus Pump has served the Taiwan market. Building on this foundation, we have progressively expanded overseas. In existing markets, we have updated advertising billboards to strengthen brand recognition. In newly developed markets, we use advertising, official blogs, and videos to share pump-related knowledge, while actively participating in major domestic and international exhibitions across the machine tool, water resources, cooling, and energy sectors. From 2025, we will roll out a series of international marketing initiatives, starting with Thailand, Cambodia, Indonesia, and Malaysia. Our goals are to increase market penetration, strengthen brand awareness, and enhance customer satisfaction. Key actions include building an online-offline integrated social network, localizing authorized repair centers, and hosting in-person marketing events and a distributor conference. Through these measures, we aim to extend Walrus Pump's reach beyond the "invisible champion" niche and further solidify our global presence. For more information, please visit Walrus Pump Website > News > Exhibition News.


