Smiling Ripple, Service Satisfaction

Driven by R&D and innovation, Walrus Pump is dedicated to researching and developing highly efficient, energysaving, and environmentally friendly water pumps. Our extensive portfolio includes numerous R&D patents and trademarks. Supported by our experienced and knowledgeable R&D personnel, we have established a comprehensive R&D system. Furthermore, we rigorously adhere to patent and trademark laws and regulations throughout product development, production, and sales. R&D patents and trademarks not only reflect the quality of a company's products but also underscore its core competitiveness. In the midst of globalization and industrial advancements, Walrus Pump's portfolio of patents and trademarks helps safeguard the Company's intellectual property rights, while also empowering us to gain widespread recognition and leverage our competitive advantages in the market through our products and brand. We collaborate with professional intellectual property management consultants to regularly assess the validity of our R&D patents and trademarks while actively expanding our presence in key sales markets. Our cumulative number of patents in 2023 reached 108. Throughout the year, we filed 12 new patents, while 9 expired and were not renewed, and 1 patent was abandoned. As of the end of 2023, the number of valid patents totaled 99. Walrus Pump's extensive lineup of exclusive patents spans 19 markets, including Taiwan, Malaysia, the United States, Mainland China, Korea, the Philippines, Thailand, Indonesia, Vietnam, Japan, the EU, Cambodia, Brazil, the United Kingdom, New Zealand, Australia, Ireland, Germany and Italy, with registered trademarks in 39 countries around the world. As Taiwan’s premier water pump brand, our unwavering commitment to innovation and progress will bring broader prospects for our future development.

Suzhou Walrus Pump, established in 2007, is the only overseas subsidiary of Walrus Pump Co., ltd. With a workforce of 40 employees (23 direct and 17 indirect), the Suzhou entity is actively engaged in water pump manufacturing and sales, achieving an annual output of over 50,000 water pumps. Despite challenges such as China’s economic slowdown and price-cutting competition among peers in 2023, the Company remained profitable, posting a net profit of 6.6% (in accordance with Chinese accounting standards). Furthermore, it obtained China's Certificate of Origin in Q4 2023, which will greatly enhance the tariff advantage for exports to ASEAN in 2024.

Looking ahead to 2024, Suzhou Walrus Pump, aligning with the parent company’s move toward the capital market, will seek to enhance quality and achieve CE certification, while strengthening TQM (total quality management) and internal control management. Additionally, the Company will optimize standard cost pricing and launch an official Douyin account so as to enhance the production efficiency, product quality and brand awareness of the entity, strengthening competitiveness and the Walrus brand value from the inside out.

Walrus Pump works closely with agents around the world to stay informed about real-time market trends and regulations, ensuring swift responses. Since Q3 2022, we have been developing an inhouse marketing team focused on international markets. In addition to assisting local sales agents, the team analyzes real-time data from agents to refine our marketing strategies in alignment with market and regulatory trends. To maintain connectivity and responsiveness, our sales force holds meetings on a monthly or weekly basis, as needed depending on client demand. These meetings serve as platforms for discussing current product trends and price changes of competitive products. In 2023, our goal was to conduct regular market price surveys through monthly meetings and gradually enhance the expertise of our in-house marketing team. This enables us to improve communication frequency and channels with clients, agents, and distributors. By better understanding local market conditions, we can enhance Walrus Pump’s market research and optimize our marketing strategies accordingly.

For more than half a century, Walrus Pump has been dedicated to serving the Taiwan market. Leveraging our extensive marketing and sales expertise, we have progressively extended our presence from domestic to overseas markets. In recent years, with the main goals of "increasing awareness" and "enhancing brand visibility", we have updated advertising billboards in existing markets to deepen brand recognition. For newly developed markets, we utilize advertising, official blogs, and videos to share pump-related knowledge. We also actively participate in major domestic and overseas machine tool exhibitions, water resource fairs, and emerging cooling and energy expos. Through these efforts, we introduce industry players to our robust R&D capabilities and advanced water pumps. Since 2022, we have launched a series of overseas marketing initiatives. Our primary focus is currently on Thailand, for which we have devised a three-year marketing plan. Furthermore, we developed an online social website and implemented offline promotions to seamlessly blend virtual and real experiences. Through these efforts, we aim to transcend the barriers commonly faced by “hidden champions" and establish our brand and products as industry leaders.